What Are They Saying?

Brands all over the world want to listen to what there customers are saying about them, with customers going all over the web and expressing a lot more then earlier, its becoming essential to listen about brands on web and take corrective actions if necessary.

To accomplish this Social Sentiment Analysis is becoming increasingly important, social sentiment analysis deals with listening to all the updates on social networks/blogs and categorizing them into neutral, negative or positive update for brand, Systems can then convert these information into meaningful reports, which a social sentiment tracker can keep watch on.

How much of Social Sentiment Analysis will be done with automated systems and how much using humans remains the question, both methods have there pros and cons.

Will Social Sentiment Analysis become next big thing to be outsourced, and can Indian BPO's actually put this as a offering in the gamete of services that they offer, would be interesting to track this.

What i also want to know is whether Social PR Agencies also offer sentiment analysis as one of the offerings?